At HBF, we’re on a journey to become Australia’s most trusted health partner creating healthier tomorrows for our members and the community. As one of Australia’s largest not-for-profit health insurers, we’re investing in growth, innovation and transformation, this is your opportunity to Lead with insight, drive performance and help us shale the future of HBF’s brand.

About the role
As Head of Planning, Performance & Insights, you’ll lead the strategic engine that powers marketing decision making across HBF.

You’ll oversee and contribute to marketing planning, performance analysis, and customer and market insights, helping our teams make smarter, faster and more impactful choices.

You’ll connect the dots across strategy, analytics, and creativity driving evidence-based decisions that shape our brand, enhance member experience and fuel growth.

What You’ll Do

• Lead marketing strategy and planning: drive annual and quarterly marketing planning cycles, ensuring strategy is anchored in robust data and member insights.
• Champion performance and effectiveness: Oversee brand health tracking, media performance, and marketing ROI, empowering the team with actionable intelligence.
• Shape brand and member intelligence: Synthesise research, customer feedback and market data to reveal trends and opportunities that inform business strategy.
• Enhance marketing operations: Optimise processes, tools and technologies that support planning, campaign delivery and agency collaboration.
• Inspire and lead: Coach, develop and mentor a small, high-performing team, fostering a culture of curiosity, collaboration and continuous improvement.

About You
You’re a seasoned marketing leader who thrives at the intersection of data, creativity, and strategy. With a passion for translating data into meaningful stories that drive decision-making and influence stakeholders, you turn information into insight, and insight into action,

You bring:

• Several years’ experience leading marketing strategy or insights functions in complex organisations.
• Confidence managing agency relationships and marketing investments with accountability for performance outcomes.
• Strong analytical and leadership skills with the ability to bring people along on the journey of transformation.
• A tertiary qualification in marketing, business, analytics or a related discipline.

Why you’ll love HBF

• A diverse and inclusive workplace where your contributions are valued within an experienced Marketing function
• Flexible working with work from home options and offices nationally
  Fully subsidised Gold Hospital Insurance Cover 
• 3 additional wellbeing days each year (on top of our standard 20 days annual and 10 days personal leave) 
• 2 volunteering days per year 
• On site barista with subsidised coffees
• Access to corporate discounts across a range of gyms, retail, restaurants, and hotels 
  
  

Next Steps 
To apply, click on the “Apply Now" button to complete your application attaching a copy of your resume and cover letter outlining your skills and experience in relation to this role. 

At HBF, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. HBF is a place of belonging. We are proud of who we are, and we encourage applications from diverse groups such as Indigenous and Torres Strait Islander people, physical ability, age, sexual orientation, gender identity or expression and family background, including caring responsibilities. 

Advertised: 07 Nov 2025 W. Australia Standard Time
Applications close: 23 Nov 2025 W. Australia Standard Time

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