The Opportunity
This role represents a unique opportunity to shape the development of strategic marketing initiatives while providing deep insights into consumer behaviour, member engagement, and market trends. This pivotal role requires a blend of strategic thinking, analytical prowess, and creative problem-solving to drive growth and enhance the organisation's competitive position.
Key Responsibilities
You will be at the forefront of driving innovation and excellence in strategic marketing planning and consumer insights and this role is pivotal in shaping the organisation's marketing strategies and initiatives by leveraging cutting-edge methodologies and deep consumer understanding. This position offers a unique opportunity to lead a high-impact team while championing best practice in a centre of excellence model, while driving transformative change.
Responsibilities include synthesising brand and member insights and showcasing throughout the business, driving collaboration across the group marketing function to ensure alignment of marketing strategies with business goals, championing innovation in market research methodologies and leading cross functional initiatives to integrate consumer insights into product development, marketing, and customer experience initiatives. Additionally, the role entails providing leadership to direct employees, promoting a collaborative culture, and fostering relationships with stakeholders and agency partners.
About You
You will bring you analytical prowess and creative problem-solving skills to drive growth in a dynamic environment, using strategic planning experience and data insights to drive success. Your leadership fosters collaboration with teams and partners, ensuring impactful outcomes. You will have:
- Extensive experience (10+ years) in strategic marketing planning, consumer insights, and market research, with a focus on driving excellence and innovation.
- Deep expertise in consumer behaviour analysis, market research methodologies, and data-driven decision-making.
- Strategic thinker with a passion for innovation, continuous improvement, and delivering results.
- Strong leadership and management skills, with a proven track record of building and leading high-performing teams
- Excellent leadership skills and communication skills with an ability to lead teams and foster collaboration.
- Demonstrating the ability to proficiently manage partnerships and marketing budgets.
- Drive for improving the member experience and driving brand growth through innovative initiatives.
How to Apply
To apply, click on the “Apply Now" button to complete your application and send through a copy of your CV.
About HBF
As one of WA’s longest established private health providers, (we’ve been around for 80 years!), we continue to innovate and challenge the status quo; adopting a strategy that focuses on business growth and sustainability, diversification, national expansion, and significant enhancements to how we service our members through technology and relevant related businesses.
As a not-for-profit fund with no shareholders, we are dedicated to doing the right thing for our members. That’s why our iconic brand’s reputation is built on personalised service, community support and a motivation to deliver for our members in the moments that matter.
When you work for HBF, you work for a company with a clear vision and a team of people that are passionate about providing the best service, experience, and products for our members across Australia.
So why not come with us on our transformation journey and see where a career with HBF can take you?
Our Values
At HBF, we live our values every day. They shape our behaviours and how we relate to each other, our members, and our community:
Members are our reason - Members are the reason we exist and are at the heart of everything we do.
We do the right thing - We are open and honest in everything we do. We do what is right, not what is easy and explain why we are doing it.
We are brave - We are brave in the way we will tackle the future. We’re driven by curiosity, and constantly look for better ways to work smarter, faster, and more innovatively.
We work as one - We act as one HBF because we’re better together. We work not as individuals but as a team to achieve more.
Employee benefits
- Fully Subsided Corporate Gold Health Cover
- 13 days personal leave per year
- Career development opportunities
- Access to corporate discounts across a range of retail, restaurants, and hotels
Our recruitment and selection process include a variety of assessment methods that may encompass psychometric assessments, reference checks and verification of working rights in Australia. Preferred candidates will be required to return a satisfactory National Police Clearance prior to an offer of employment being extended.
At HBF, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. HBF is a place of belonging. We are proud of who we are, and we encourage applications from diverse groups such as Indigenous and Torres Strait Islander people, physical ability, age, sexual orientation, gender identity or expression and family background, including caring responsibilities.