The Opportunity

We are seeking Marketing Manager to join our team in Townsville/Brisbane. Successful candidate will be responsible for developing and leading the Marketing and Communication strategy with the aim of increasing member engagement and raising the profile of the multiple east coast Health Fund brands including Queensland Country, Territory Health, and see-u health insurance. This encompasses the development and execution of comprehensive marketing strategies to drive brand awareness and sales growth.

The role includes the management of digital sales including the execution of the digital advertising strategy and increasing website joins.

The ideal candidate will have strong leadership, communication skills along with a proven track record in Marketing.

About You

You are a dynamic and results-driven marketing professional with a passion for developing innovative strategies that drive business growth. With strong leadership and communication skills, you excel in managing marketing campaigns from concept to execution, collaborating with cross-functional teams, and analysing market trends to optimize performance.

You have a proven track record in tracking successful marketing initiatives, managing budgets, and delivering measurable results. Your ability to balance creativity with data driven insights sets you apart, and you’re excited to bring fresh ideas to a fast-paced environment.

Responsibilities

• Develop, implement, and report on the Marketing strategy for Queensland Country Health Fund & Territory Health Fund, including Membership growth, public relations, and community engagement while ensuring consistency and synergy across all marketing initiatives.
• Develop and implement Marketing strategy for see-u health insurance, driving brand awareness, engagement, and sales growth while ensuring brand and membership growth.
• Gather, analyse, and utilise internal and industry data to prepare campaigns that deliver desired results to the target market and identify potential new markets for all health fund brands.
• In conjunction with the Head of Dental Services, develop, implement, and provide insights on the marketing strategy for Queensland Country Dental including new patient acquisition, public relations, and community engagement.
• In conjunction with the Care Navigation Manager, develop, implement, and provide insights on the marketing strategy for Queensland Country Care Navigation including new patient acquisition, public relations, and community engagement as applicable.
• Ensure that all Health Fund touchpoints within the marketplace, comprising the website, mobile application, OMS, retail centre presentation, promotional materials, and social media platforms, are tailored to distinguish the brands and deliver a consistent Member experience.
• Prepare and provide regular press, website articles on relevant topics for publication online and in social campaigns. Manage all social media platforms
• Manage the Health Fund Brand Ambassador’s strategy to ensure these relationships align and support Health Fund strategic goals.
• Develop close and productive relationships with key community connections and third-party providers
• Drive the results of both health fund brands Sponsorship program
• Lead and facilitate marketing research that is being conducted
• Develop, allocate and manage marketing budgets.

Employee benefits

• FREE Corporate Gold Hospital Insurance (for you and your family)
• 3 additional wellbeing days off a year (on top of our standard 20 days annual leave and 10 days personal leave) pro rata
• 2 volunteering days per year
• 14 weeks paid parental leave.
• Hybrid working arrangements available if required.
• Genuine career development opportunities
• Access to corporate discounts across a range of gyms, retail, restaurants, and hotels

(Note: leave entitlements are pro rata. * After probation period)

How to Apply

To apply click on the “Apply Now" button to complete your application and send through a copy of your CV along with a covering letter outlining why your skill and experience meet the requirements of this role.

At HBF, we don’t just accept differences - we celebrate them, support them, and pride ourselves on an inclusive and diverse workplace for the benefit of our people, our members, and our community. We are an equal opportunity employer and strongly encourage applications from:

• People identifying as an Aboriginal or Torres Strait Islander
• People living with physical disabilities.
• People of different ages
• People comfortable with their sexual orientation, gender identity, and expression.

Preferred candidates will be required to provide references, verification of working rights in Australia and a satisfactory National Police Clearance prior to an offer of employment.

All HBF vacancies are managed by our internal Talent Acquisition team. Unsolicited agency applications will be returned without review.

Advertised: 14 Oct 2024 E. Australia Standard Time
Applications close:

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Expressions of Interest