At HBF, one of WA’s longest-standing private health providers, we innovate and challenge the status quo. As we continue on an exciting journey of national expansion, we’re on the lookout for a vibrant Marketing General Manager to elevate our brand Australia wide.
As our Marketing General Manager, you will drive our national brand presence, overseeing the roll out of ahead of the curve marketing strategies that not only support our growth but also engage our current and future members.
Reporting to the Chief Commercial Officer, you’ll lead a talented Marketing Division made up of Brand and Acquisition, Engagement, Insights, and Partnerships—all while strengthening HBF’s reputation as a trusted health insurer of choice.
With our HQ in the heart of Perth CBD, we’re also welcoming applications from candidates in Sydney, Melbourne and Brisbane or anyone ready for a new adventure in WA!
About You
As an accomplished and driven leader, you foster a culture of excellence and meaningful collaboration, you’re all about empowering individuals to achieve great things for the benefit of the broader team.
You are creative with a passion for brand custodianship, demonstrating a track record of driving the growth of brands in established retail markets.
Using your expertise in marketing and communications best practice, you are in the know of digital and social media marketing trends that support engagement with your target audience.
What You Bring
Brand Expertise: You’ve built impactful campaigns and taken brands to new heights in retail markets nationwide.
Leadership Experience: You thrive in senior leadership roles, inspiring your team to push boundaries and adapt in a fast-paced digital world.
Improvement Focus: You’re dedicated to continuous improvement, using marketing analytics and insights to drive efficiencies and success.
Next Steps
If you're a collaborative people leader who is passionate about building brand presence, we would love to hear from you.
To apply, click on the “Apply Now" button with your resume and cover letter that details your experience relevant to this role.
Our recruitment and selection process includes a variety of assessment methods including reference checks, National Police Clearance and verification of working rights in Australia.
At HBF, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. HBF is a place of belonging. We are proud of who we are, and we encourage applications from diverse groups such as Indigenous and Torres Strait Islander people, physical ability, age, sexual orientation, gender identity or expression and family background, including caring responsibilities.