Why HBF?

• Flexible part time role (4 days or school hours with WFH options)
• Fully subsidised gold hospital cover for you and your family
• On site barista with subsidised coffees
• 3 additional wellbeing days each year (on top of our standard 20 days annual and 10 days personal leave) 
• 2 volunteering days per year 
• Access to corporate discounts across a range of gyms, retail, restaurants, and hotels 

At HBF, everything we do starts with our purpose: to deliver for our members in the moments that matter. We’re on a bold transformation journey, as we expand nationally while innovating, and building a future-ready member experience backed by smarter technology, sharper insights and tailored member journeys.

As a Content Consultant at HBF, you will be the strategic storyteller behind key experiences, planning, creating, and optimising content that guides, reassures, inspires, and empowers our members. You’ll be part of our Member Engagement squad within the Marketing Chapter, reporting to the Lifecycle Marketing Manager and working closely with member engagement and Salesforce Marketing Cloud SMEs.

You’ll be collaborating with experts across Health, Product, Compliance, Brand, Acquisition and Retention, shaping high performing content across email campaigns, lifecycle journeys and blogs.

What you’ll do

• Collaborating with the Member Engagement squad to deliver content that lands the right message, to the right audience, at the right moment.
• Produce high-quality emails and blogs, ensuring content is on-brand, accurate, compliant, and purpose-driven.
• Test and iterate on content using A/B testing, engagement insights and behavioural data to drive continuous improvement.
• Use these insights to identify opportunities, fill content gaps, and improve the performance and engagement of our member journeys.
• Design content across critical member journeys including onboarding, engagement, retention and beyond.

What You Bring

You’re someone who gets genuinely excited about creating great content, whether that’s writing something clear and compelling, shaping a journey, or digging into insights member pain points to figure out what our members want to see and know.

You’ve spent several years in marketing or content roles, ideally within an Agile environment.  You know your way around digital communications and knows how to create content that drives the desired member behaviour. You enjoy taking a complex topic and turning it into something easy to understand, and you care about getting the tone right, so it feels human, helpful and on brand. You’re always looking for ways to improve things, whether that’s a call to action, a piece of content, or a member journey.

You understand the basics of SEO and are comfortable with digital tools including Jira, Confluence and have email marketing or CRM experience, ideally with platforms like Salesforce Marketing Cloud.

Next Steps 
To apply, click on the “Apply Now" button to complete your application attaching a copy of your resume and cover letter outlining your skills and experience in relation to this role. 

Inclusion and Accessibility
At HBF, we believe in the potential of every individual. We’re committed to creating an inclusive workplace where diverse perspectives are celebrated, because they make us stronger. We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, people with disabilities, and members of the LGBTQIA+ community, including transgender and gender-diverse applicants.

We want you to Be You, Be Bold, and feel supported every step of the way. If you require any adjustments or alternative formats during the recruitment process, please contact us at careers@hbf.com.au.

To learn more about our commitments visit: Community Initiatives | HBF Health Insurance