At HBF, we’re not just building digital platforms, we’re shaping how our members discover, onboard, and connect with us. As a Digital Lead in our Digital Self Service team, you will work with the Product Owner to define the product vision and prioritise features to ensure we deliver value to our HBF members and align with business goals.  
 
You will lead agile squads, manage stakeholder expectations, and oversee delivery readiness including compliance, support models, and technical standards. 

As a Digital Lead, you will: 

• Bring your digital expertise to help guide and lead the squad to stay on track inline with project outcomes 
• Help shape roadmaps, features, and solutions that directly impact our members’ experiences 
• Lead streams of work within the squad and collaborate with stakeholders across HBF 
• Be the voice of our members — Deliver meaningful experiences that support both member needs and business growth 

About you
You’re someone who thrives in a collaborative, cross-functional environment and enjoys turning complex challenges into smart, digital-first solutions. You’re comfortable leading workstreams, influencing outcomes without direct authority, and balancing strategic thinking with hands-on delivery.  
 
At your core, you believe that great member experiences begin with thoughtful digital design. You value working in a supportive, agile environment that embraces new ways of working, and you’re excited by the opportunity to collaborate with colleagues across Digital, Marketing, Legal, Risk, Design, and more.  
 
Most of all, you’re motivated by the satisfaction of seeing your ideas come to life in the tools and platforms members use every day. 


Why you’ll love working at HBF 

• Flexible working and work from home options

• Fully subsidised Gold Hospital Insurance Cover

• 3 additional wellbeing days each year (on top of our standard 20 days annual and 10 days personal leave) 

• 2 volunteering days per year 

• Onsite Barista with subsidised coffee 

• Access to corporate discounts across a range of gyms, retail, restaurants and hotels 

Next Steps   
To apply, click on the “Apply Now" button to complete your application and send through a copy of your CV outlining your skills and experience in relation to this role.   


At HBF, we believe in the unique potential of every individual. We’re committed to building an inclusive workplace where diverse perspectives are valued and celebrated, because they make us stronger.